How to Create Content that Gets Clicked

Established in 2006 as one of the first design blogs in the world, DECOR8 is a thoughtfully edited interior design, travel and lifestyle site featuring stories and products to keep readers inspired and in-the-know on topics they loves most.

Over 11 years later, founder Holly Becker is considered a pioneer of the design blog movement, has won multiple awards for her work online and off, and is truly a tastemaker and influencer with a global following of over 2 million. (not to mention the four books under her belt). 

How did DECOR8 get to its acclaimed status? How did Holly create content that got--and continues to get--clicked?

Blogging and social media are changing every day. The internet feels very full right now, have you you noticed?

Yet honestly, who cares what is changing and how fast it's all going and how many people are sharing and posting and talking... Because in the end, if we know how to create great content and share in a way that gets seen (and heard), then we always have the ability to reach out online regardless of the platform or medium we choose. Everyone has a chance to rise and shine.

How many times have you posted something on Instagram and it just sat there, with very few likes, and your heart just sorta felt like it was sliding down your chest, making its way to your leg, until completely falling out onto the floor. Plunk! I've felt this before, like my heart dropped, because I was so sad that so very few responded to my words and photos.

HAVE YOU EVER FELT THIS WAY?

We create to be seen after all, right?

I believe everyone creative has a sensitive soul, whether they'll admit it or not. Sensitive people want to be seen, but also wish to be heard and felt and understood.

We want to know we matter. We are a complex bunch.

This is also why when you partner social media and blogging with sensitive, creative people, you will see lots of hearts on the floor and sad eyes when a post doesn't "perform" well or an Instagram photo is a bust.

We aren't being dramatic or immature, we are human. We feel.

It happens to us all, so Holly has used her decade plus of experience to create a class that will educate you on what makes content "sticky" and interesting to others, but also to hold a very open discussion around what we as content providers can do to ensure a better track record for our content. She will show how to make your content meaningful and valuable but also how to create content that you actually are excited to make.

THAT'S WHY THIS CLASS IS FOR EVERYONE REALLY, ALL WHO WISH TO BE SEEN, HEARD, UNDERSTOOD AND FELT IN THIS VERY BIG, OFTEN COMPLICATED, ONLINE WORLD.

Holly is going to be retiring this course so if you want to take it, you'll want to get signed up now! The class starts September 15, is limited to 100 people and will include open live chats with Holly so that you can directly interact with her. 

are you a blogger, content creator or influencer who needs a little lift? 


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