The Branding Journey
/BY EMILY SLESSINGER
Creating a company is one thing. Building a brand is a different story. A company sells to its customers, and the takeaway is transactional.
A thoughtful brand blends messaging, voice and design into a cohesive identity to build an ongoing relationship with an audience.
Consumers become loyal to brands not just because the product is great, the logo is pretty, or the copy is clever, but because as a whole, it reflects something inside them. This ability to build a thoughtful connection and relate on a personal level sets companies trying to make a sale apart from brands that strive to make an impact.
A strong brand doesn’t happen by chance.
Thoughtful experiences are imagined, built, cultivated, fought for and defended. As you explore your own branding journey, here are some tips for the road ahead.
Define Your DNA
What's the Story?
Know Your Strengths
Content Strategy… Go!
No > Yes
The evolution of every brand is unique but starts with a solid foundation. Spend time understanding who you are and laying out the building blocks of your DNA as this will serve as your north star and guiding light. From there, it’s a journey in seeking inspiration, self-discovery, making mistakes, learning, iterating and improving along the way.
Enjoy the ride…and most importantly, have fun!
READ THE IN DEPTH ARTICLE FROM EMILY INCLUDING A FULL DESCRIPTION OF HER FIVE TIPS IN ISSUE 08. DOWNLOAD A COMPLIMENTARY COPY NOW.
photo courtesy of BloomThat
Emily Slessinger is the VP, Brand at BloomThat, a modern gifting startup powering a movement to make it easy to be thoughtful. Perfect for birthdays, great days and even Tuesdays, BloomThat pairs modern blooms with curated gifts, delivering delight in the moments that matter. Now, being thoughtful is as simple as sending a text.
Emily lives in SF with her fiancé and rescue pup. She is a full time brand strategist, often time adventure traveler, part time yoga lover and one time interior designer… however not all at the same time.
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